Market Research Crosstabs
Market Research Crosstabs for Survey Reports
Build market research crosstabs from CSV or XLSX files with banner variables, weights, significance flags, NPS-style examples, and exportable report packs.
Open your data file
CSV or XLSX. Files are parsed in the browser before the workspace opens.
Drop your spreadsheet here
CSV or XLSX · up to 50 MB
What this is useful for
- Compare satisfaction, NPS, awareness, or renewal intent across segments.
- Use demographic, region, plan, or customer segment as banner variables.
- Create repeated tables for a research deck or client appendix.
- Turn significant cells into a review queue before writing the narrative.
Workflow
01
Upload CSV or XLSX
Open a spreadsheet or start from a sample dataset. The file is parsed in the browser.
02
Choose variables
Assign row and column variables, then add filters, weights, missing-value handling, or recodes.
03
Export the result
Review counts, percentages, statistics, charts, and optional AI interpretation before exporting.
Built around banner-table workflows
Market research teams rarely need just one table. They need consistent cuts across segments, regions, plans, demographics, and customer groups. Crosstabs supports that workflow with filters, weights, recodes, batch crosstabs, and exportable reports.
The sample brand-tracking dataset gives visitors a realistic first run: NPS group by customer segment, renewal intent checks, plan differences, and weighted descriptive output.
From table review to reporting
Adjusted residuals and significance flags help analysts find the cells worth reviewing. Cramer's V keeps the practical size of the relationship visible, while exports let the final table move into spreadsheets, PDFs, or client-facing report workflows.
FAQ
Can I use this for NPS analysis?
Yes. The brand-tracking sample includes NPS groups, customer segments, plan, awareness, and renewal intent.
Can I run banner tables?
Yes. Batch crosstabs let you run multiple row variables against a selected column or banner variable.
Can I export results for a client report?
Yes. You can export CSV, XLSX, PDF, clipboard CSV, and batch report packs.