{
  "schemaVersion": 1,
  "id": "https://www.crosstabs.com/examples/product-preference-by-age-group#dataset",
  "version": "1.0.0",
  "name": "Product Preference by Age Group",
  "description": "An illustrative market-research crosstab: 300 survey respondents in three age bands choosing between three products.",
  "field": "market research",
  "question": "Does product preference differ by age group?",
  "takeaway": "In this illustrative table, preference shifts from Product A toward Product C across older age groups.",
  "datePublished": "2026-06-10",
  "dateModified": "2026-07-31",
  "provenance": {
    "kind": "constructed",
    "citation": "Illustrative data constructed for this example — not from a real study.",
    "sourceUrl": null
  },
  "variables": {
    "row": {
      "name": "Age group",
      "categories": [
        "18–34",
        "35–54",
        "55+"
      ]
    },
    "column": {
      "name": "Preferred product",
      "categories": [
        "Product A",
        "Product B",
        "Product C"
      ]
    }
  },
  "counts": [
    [
      45,
      30,
      25
    ],
    [
      35,
      40,
      25
    ],
    [
      20,
      35,
      45
    ]
  ]
}